Accommodation and stays
SEO for Hobart Accommodation and Short Stays
Accommodation SEO in Hobart helps B&Bs, guesthouses and short stays win more direct bookings from Google, instead of paying booking sites for every guest.
The challenge
Direct bookings start with being found
Direct bookings for Hobart accommodation start long before a guest lands. They search for places to stay by area, by style and by what's nearby, and most of the time the booking sites own the first page.
You don't need to beat them on every search. You need to show up for the specific ones that describe you, and make booking direct the easy option.
What we do
B&B and guesthouse SEO that books rooms
B&B SEO in Hobart focuses on the searches the big sites don't do well: your suburb, your style of stay and the things guests want nearby.
Where we focus
- A page for each room or cabin
- A booking button on every page
- Area pages for what's nearby
- Google listing set up for accommodation
- Reviews answered on Google and your site
- Seasonal and event pages planned ahead
The seasons
Short stay marketing through the year
Short stay marketing in Hobart follows the event calendar as much as the weather. Festivals, sporting events and long weekends all bring a rush of searches, and pages need to be live well before.
- Spring
Summer room pages and availability checked.
- Summer
Listing photos and reviews kept fresh.
- Autumn
Food and wine weekend packages.
- Winter
Festival season and cosy midweek stays.
Services for stays
How we help accommodation providers
Our SEO Hobart work for accommodation usually starts with the listing and the room pages.
Questions
Accommodation SEO questions
Should we leave the booking sites?
No. Most stays use both. SEO helps more of your bookings come direct, which saves commission over time.
Do we need our own booking system?
It helps. A simple booking engine on your site makes booking direct as easy as using a booking site. We can work with the one you have.
Can you help with reviews?
Yes. We'll set up a simple way to ask guests for Google reviews and reply to them in your voice.
We're a single cabin outside the city. Is SEO worth it?
Often, yes. Small, specific stays can rank well for searches about their area and style, with a handful of good pages.
Is there a minimum term?
Ongoing monthly SEO has a 3-month minimum term. One-off jobs have none.
Free site check
See how guests find your stay
Send us your website and we'll look at your site, your Google listing and the businesses ranking around you, then reply with simple next steps.
- What's holding you back in local search
- Three quick wins you could make
- Where to focus first
- No obligation and no hard sell
Request your free site check
Fill in a few details and we reply by email.
We only use your details to reply to this request. See our privacy policy.